A good website isn’t just design and code. It’s built from what you already know about your business. The more of that you have ready, the faster we can build, and the better the result.

Here’s what to gather. You don’t need all of it, and none of it needs to be perfect.

Know the one thing you want visitors to do

Call you? Book online? Ask for a quote? Pick one main action. Every page gets built to move people towards it, so it’s worth deciding before anything else.

List your services, and star the ones that make money

Write down everything you offer, then star the three that matter most. Those get the most space on your site. The rest can still be there, just further down the page.

Round up real photos

Photos of your team, your work and your premises beat stock images every time. A recent phone photo in good light is fine. If you don’t have any yet, we’ll plan the site so they’re easy to add later.

Quick tip

Shoot landscape, in daylight, and get closer than you think. One sharp photo of real work beats ten blurry ones.

Collect the reviews you already have

Google reviews, emails from happy customers, thank-you messages. Copy them into one document. Always ask before you use someone’s name.

Find your logins

You’ll need access to your domain name, and ideally your Google Business Profile. If you’re not sure who controls these, find out now. It’s your business, so they should be in your name.

Write down the questions customers always ask

If you answer the same five questions on the phone every week, those answers belong on your website. They help people decide, and clear answers are exactly the kind of thing search engines and AI tools can pick up.

The questions you’re tired of answering are the best content your website can have.

Note a few websites you like

They don’t need to be in your industry. Tell us what you like about each one: the colours, how easy it was to find a price, the photos. It’s the quickest way to show us your taste.

Your quick checklist

  • The one action you want visitors to take
  • Services list, top three starred
  • Real photos of your team, work or premises
  • Reviews in one document, with permission
  • Domain and Google Business Profile access
  • The questions customers always ask
  • Three websites you like, and why

Missing a few pieces? That’s normal.

Most businesses start with half of this list. We work through the rest with you at the free consultation, and you’ll see a draft design before you commit to anything.